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The Story Behind Earth:en
Paul and Charlene met whilst both studying Pharmacy at James Cook University in Townsville. As the direction of their career path became clear, they worked and entered pharmacy ownership in the northern region of Queensland. At their pharmacy they worked closely with many popular natural and organic skincare brands and would recommend them to their customers and see their benefits first hand. This created the foundation to start their very own skincare brand.
Hence, was the creation and development of a unique farm-to-skin brand named Earth:en. They believe that great skincare begins with great ingredients. That's why they set out to create products that harness the nutritional benefits of our native fruits and botanical oils responsibly sourced from Australian farmers, and ethically formulated without cruelty, toxins or harmful chemicals.
Charlene's journey with Earth:en began in the picturesque landscapes of Far North Queensland, over two decades ago. Picture vibrant rainforests, sprawling fruit orchards, and a tapestry of tropical hues – it's a slice of paradise nestled in Australia's northeast.
Throughout her formative years, Charlene grappled with her own skin challenges, wrestling with breakouts. Frustrated by the lack of effective remedies on the market, she delved into the world of skincare formulation, determined to find a natural solution.
Her quest led her to immerse herself in botanical research and experimentation. Through trial and error, she began crafting her own skincare concoctions, drawing inspiration from the lush surroundings of her homeland.
Our Philosophy
At Earth:en, we believe in the power of nature to heal, nourish, and rejuvenate the skin. That's why we're dedicated to harnessing the potent benefits of Australian native botanicals in our formulations.
Sourced directly from communities across Australia, including local indigenous groups, our botanicals not only deliver exceptional skincare benefits but also support fair trade, community development, and sustainable practices.
Sustainability lies at the core of our ethos. As a proud Australian-owned brand, we prioritize maintaining strong relationships with local communities and minimizing our environmental footprint.
Each ingredient in our formulations is meticulously chosen for its efficacy, backed by scientific research, and cherished by the skin. We ensure the highest standards of purity, traceability, and sustainability.
Our Approach
We're committed to reducing our environmental impact at every stage of our product lifecycle. That's why we've transitioned to sustainable packaging materials and are phasing out soft plastic labelling in favour of eco-friendly alternatives.
"With Earth:en, we're not just offering skincare – we're offering a journey back to nature, a celebration of the earth's bounty, and a commitment to healthy, radiant skin," Charlene